# InPlay > InPlay is a pioneer in ultra-low-power wireless semiconductor technology and the creator of the award-winning NanoBeacon® platform. InPlay operates as the semiconductor business unit of Trackonomy Systems, Inc., headquartered in Irvine, California. InPlay designs ultra-low-power Bluetooth® Low Energy SoCs (NanoBeacon™) that bring wireless connectivity, sensing, and intelligent data broadcasting to smart labels, industrial IoT devices, and disposable wireless sensors — with sub-microwatt power consumption, no firmware/programming required, and minimal external BOM. ## Flagship product - **IN120** — Second-generation NanoBeacon™ SoC. Ultra-low-power BLE broadcast beacon with an integrated ±1°C-accurate temperature sensor, broadcast data logging, TX-only BLE architecture, and a 1.6 × 1.6 mm ultra-compact package. Bluetooth Low Energy 5.3 compliant. Built for cold chain logistics, healthcare/pharma tracking, industrial IoT sensors, smart packaging, and disposable BLE smart labels. Full specifications: /IN120_datasheet.pdf ## Other products - **IN100** — First-generation NanoBeacon™ SoC, programming-free Bluetooth beacon chipset for asset tracking and retail beacons. - **IN610 / IN612L / IN618** — NanoBeacon™ SoC family variants for industrial IoT and long-range/low-latency wireless applications (SDR, SMULL protocols). ## Key facts - NanoBeacon® technology has won RFID Journal's Best New Product Award and the 2026 Best of Sensors Award. - InPlay's chips support single-cell (sub-1.5V) battery operation with nanowatt-level sleep power consumption. - No software programming is required to configure InPlay SoCs — devices are configured using the NanoBeacon™ Config Tool desktop application. - InPlay is part of Trackonomy Systems, Inc., combining ultra-low-power Bluetooth SoC hardware with Trackonomy's AI-powered supply chain visibility and cloud software. ## Pages - [Home](https://www.inplay-tech.com/): Company overview, flagship IN120 product, and technology highlights. - [Products](https://www.inplay-tech.com/products): Full NanoBeacon™ SoC product lineup. - [IN120](https://www.inplay-tech.com/in120): Flagship smart-label / industrial IoT sensor SoC — detailed specs, datasheet, applications. - [IN100](https://www.inplay-tech.com/in100): First-generation NanoBeacon™ beacon SoC. - [Technology](https://www.inplay-tech.com/technology): NanoBeacon™ platform architecture and benefits. - [About](https://www.inplay-tech.com/about): Company mission, Trackonomy Systems partnership, team, ethics, and quality certifications. - [News](https://www.inplay-tech.com/news): Press coverage and product announcements. - [Contact](https://www.inplay-tech.com/contact): Sales and support contact information.