About Us
Building the Future of Smart Labels
InPlay is a pioneer in ultra-low-power wireless semiconductor technology and the creator of the award-winning NanoBeacon® platform.
Our Mission
Our mission is to make connected intelligence simple, affordable, and scalable, enabling billions of everyday products to become smart, connected, and data-driven.
Today, InPlay is proud to be part of Trackonomy Systems, Inc. Together, we share a common vision: to accelerate the adoption of intelligent labels and connected sensing technologies by building an open smart label ecosystem that benefits the entire industry.
This partnership combines InPlay's expertise in ultra-low-power Bluetooth® SoCs with Trackonomy's leadership in AI-powered supply chain visibility, cloud software, and enterprise solutions. Together, we enable customers to bring innovative smart label products to market faster while maintaining the flexibility to choose the hardware, software, and service providers that best fit their business.
Unlike proprietary ecosystems, our goal is to empower label manufacturers, system integrators, software developers, solution providers, and enterprise customers alike. We believe industry-wide collaboration drives innovation, lowers costs, and accelerates the adoption of smart labels across logistics, healthcare, industrial IoT, retail, food, pharmaceutical, and cold-chain applications.
Our NanoBeacon® technology integrates wireless communication, sensing, and intelligent data broadcasting directly into silicon, delivering some of the world's lowest-power Bluetooth SoCs. This breakthrough architecture enables battery-powered and battery-free devices with dramatically lower cost, longer operating life, and simplified system design.
Innovation has always been at the heart of InPlay. Our technologies have been recognized by leading industry organizations, including RFID Journal's Best New Product Awards and the 2026 Best of Sensors Award, reflecting our continued commitment to advancing the state of wireless IoT technology.
As part of Trackonomy Systems, InPlay continues to invest in next-generation semiconductor innovation while remaining committed to supporting customers and partners across the global IoT ecosystem.
Our Team
InPlay operates as the semiconductor business unit of Trackonomy Systems, Inc., headquartered in Irvine, California.
Our engineering team brings decades of experience in RF systems, analog and mixed-signal IC design, embedded firmware, wireless communications, sensing technologies, and ultra-low-power semiconductor architecture. Working alongside Trackonomy's AI, cloud, and application engineering teams, we develop technologies that power intelligent products used by customers around the world.
Together, we are building the foundation for the next generation of smart labels — making connected intelligence more accessible, sustainable, and scalable for every industry.
Public Ethics & Integrity Statement
At InPlay Inc., we are committed to conducting our business with the highest standards of integrity, transparency, and accountability. Our ethical code reflects our core values and serves as the foundation for how we operate, engage with partners, and serve our customers around the world.
1. Business Integrity & Anti-Bribery
We uphold strict standards of honesty and fairness in all business dealings. We prohibit all forms of bribery, corruption, or improper influence, whether direct or indirect.
2. Transparency & Disclosure of Information
We believe in open and accurate communication. All disclosures—whether to shareholders, customers, partners, or regulatory bodies—must be truthful, timely, and compliant with applicable laws.
3. Intellectual Property Protection
We respect the intellectual property rights of others and expect our partners and stakeholders to do the same. InPlay diligently safeguards its own proprietary technologies and innovations.
4. Fair Business, Advertising, and Competition
We are committed to fair competition and reject any anti-competitive practices. Our advertising and marketing activities are honest, responsible, and never misleading.
5. Privacy & Protection of Identity
We prioritize the protection of personal and sensitive information. We do not store or use personal data from users. Our practices are designed to respect privacy rights and comply with applicable data protection regulations.
6. Non-Retaliation Policy
We foster a safe and inclusive environment where employees and partners are encouraged to report ethical concerns or misconduct without fear of retaliation.
Commitment to Quality & Customer Satisfaction
InPlay is ISO 9001 certified, demonstrating our commitment to maintaining the highest standards of quality across all our operations. We adhere to rigorous quality management principles that ensure our products and services consistently meet customer requirements. Our focus on continuous improvement drives us to refine processes, enhance operational efficiency, and innovate to exceed customer expectations.
